# Sela (صلة) > AI-powered customer operations and omnichannel inbox for service businesses — WhatsApp-first and Arabic-native. > منصة تشغيل عملاء بالذكاء الاصطناعي وصندوق وارد موحد للشركات الخدمية — تبدأ من واتساب وعربية بالأساس. Sela is a SaaS platform (not the common Arabic noun صلة). It unifies WhatsApp, Instagram, Messenger, web chat, and voice into one inbox, adds an AI support co-pilot grounded in your knowledge base, and automates lead follow-up and bookings. Arabic-first with full RTL support; built for service businesses in Iraq and the GCC. ## Capabilities - WhatsApp Business API - Customer support automation - Omnichannel inbox - Unified customer inbox - Meta Business Suite integration - Instagram Direct and Messenger automation - AI customer service - Retrieval-augmented generation (RAG) support agents - Lead capture and follow-up automation - Appointment booking automation - Arabic natural language processing - CRM for service businesses ## English pages - [Homepage](https://usesela.com/en): Sela overview, product value, and pricing. - [WhatsApp Business](https://usesela.com/en/whatsapp-business): WhatsApp Business API inbox, team replies, templates, and automation. - [Omnichannel Inbox](https://usesela.com/en/omnichannel-inbox): One unified inbox for WhatsApp, Instagram DM, Messenger, web chat, and voice. - [Lead Follow-up](https://usesela.com/en/lead-follow-up): Automated lead capture, qualification, and follow-up workflows. - [Booking Automation](https://usesela.com/en/booking-automation): Capture intent and book appointments directly from chat. - [Pricing](https://usesela.com/en/pricing): Sandbox, Service Hub, and AI Assist plans. - [Sela vs Intercom](https://usesela.com/en/compare/intercom): How Sela compares to Intercom for WhatsApp-first, Arabic support. - [Glossary](https://usesela.com/en/glossary): Definitions: unified inbox, omnichannel, WhatsApp Business API, RAG support agent. - [Documentation](https://usesela.com/en/docs): Widget API, webhooks, identity verification, and integration guides. - [Blog](https://usesela.com/en/blog): Practical guides on AI customer support and operations automation. ## الصفحات العربية - [الصفحة الرئيسية](https://usesela.com/): نظرة عامة على صلة وقيمة المنتج والأسعار. - [واتساب للأعمال](https://usesela.com/whatsapp-business): صندوق وارد واتساب للأعمال، ردود الفريق، القوالب والأتمتة. - [الصندوق الموحد](https://usesela.com/omnichannel-inbox): صندوق وارد واحد لواتساب وإنستغرام ومسنجر والويب والصوت. - [متابعة العملاء المحتملين](https://usesela.com/lead-follow-up): التقاط العملاء وتأهيلهم وأتمتة المتابعة. - [أتمتة الحجوزات](https://usesela.com/booking-automation): حجز المواعيد مباشرة من المحادثة. - [الأسعار](https://usesela.com/pricing): باقات Sandbox وService Hub وAI Assist. - [التوثيق](https://usesela.com/docs): واجهة الويدجت، الويبهوكس، التحقق من الهوية وأدلة الربط. - [المدونة](https://usesela.com/blog): مقالات عملية حول دعم العملاء بالذكاء الاصطناعي وأتمتة العمليات. ## More - Full machine-readable summary: https://usesela.com/llms-full.txt - Sitemap: https://usesela.com/sitemap.xml - Contact: support@usesela.com